THE VISUAL REGIME OF REVOLUTIONARY PRINT: TYPOGRAPHY AND THE FORMATION OF VIETNAM'S PUBLIC SPHERE (LATE 19TH CENTURY–1954)

• DOI: 10.37572/EdArt_2703269497

• Palavras-chave: Revolutionary Typography; Visual Regime; Typographic Public Sphere; Grid Systems; Vietnamese Revolutionary Journalism.

• Keywords: Revolutionary Typography; Visual Regime; Typographic Public Sphere; Grid Systems; Vietnamese Revolutionary Journalism.

• Abstract:

  This article argues that Vietnamese revolutionary journalism from the late 19th century to 1954 used typography and page design not merely as aesthetic choices but as essential tools in shaping revolutionary discourse. It moves beyond seeing newspapers only as vehicles of ideology to analyze how typographic conventions, grid systems, and spatial organization constituted a 'visual regime of revolutionary print,' actively structuring political perception. The article focuses on newspapers such as Gia Định Báo, Le Paria, Thanh Niên, Cứu Quốc, Vệ Quốc Quân, Quân đội Nhân dân, and Nhân Dân, tracing their evolution from single-column to multi-column grids, from decorative illustrations to hierarchical image–text layouts, and from inconsistent to regularized page structures. The book contends that these design strategies organized reading habits, promoted collective discipline, and shaped ideological authority. The central argument is that Vietnamese revolutionary typography was formed through the synthesis of European modernist grid rationality and Soviet publishing models. By presenting revolutionary newspapers as a 'typographic public sphere,' the study emphasizes the decisive role of visual design in building modern political consciousness and offers comparative perspectives on print and visual culture in East Asia and the Global South.

• Número de páginas: 21