FROM COMPETITIVE INTELLIGENCE TO GASTRONOMY

• DOI: 10.37572/EdArt_30062553612

• Palavras-chave: Gastronomic Diplomacy; Soft Power; Cultural Influence; Sustainable Development; Global Attractiveness Strategy

• Keywords: Gastronomic Diplomacy; Soft Power; Cultural Influence; Sustainable Development; Global Attractiveness Strategy

• Abstract:

  The classic methods of diplomacy are evolving and now encompass very diverse aspects such as e-diplomacy, fashion, gastronomy, culture, lifestyle, etc. At the same time, the development of influence becomes a major concern, whether for states, regions or companies. In this context, any element of positive diversification must be taken into account, analyzed and used to increase attractiveness. In this context, gastronomy has its place. This presentation, after putting into perspective the notion of influence and its place in a global strategy of attractiveness, will illustrate various aspects relating to the use of gastronomy as an element of differentiation. The approach will be both psychological and practical. The positive but also negative aspects encompassing the notion of gastronomy will be analyzed, such as its inclusion in the SDG (Sustainable Development Goal) objectives, health, economy, impact in media and in social networks, etc.